SK
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May. Its most significant element is a cut-in-half bicycle.
Cycling should evoke summer well-being with friends and family. “In the summer, people of all ages, who are tired of sitting at home, go cycling. We aim just at this kind of customers. That is why we placed a blue bicycle into the end cap symbolizing an active lifestyle and time spent with the closest ones,” describes Petr Dekan, the Senior Key Account Manager of Plzeňský Prazdroj.
During its production, the bicycle turned up to be a challenging element. It is a real bicycle, not a fake. We had to cut each bicycle in half and safely install it into a specific position. Thanks to the proposed design, everyone wants to touch the bicycle, so it was necessary to place and anchor it properly.
Plants and stones like outdoors
This display should attract also customers who drink the non-alcoholic refreshment immediately after buying it. “That is why, on the left, there is a glassed-in refrigerator filled with products in new PET bottles,” adds Petr Dekan from Plzeňský Prazdroj. The lower part of the end cap is decorated with stones and green plants.
The graphical composition of the plants in the light blue color forms the edging of the end cap. In the background, there is a picture of young people in the outdoors which provides a relaxed atmosphere to the end cap associated with moments of consumption. Into the upper left corner, we also installed special yellow lighting imitating sunny summer weather.
Since the first half of May, these end caps have been distributed to 17 selected Tesco stores across the Czech Republic. “We believe that we will be able to attract also customers who are looking for something different then ‘sweet lemonade’ in the summer, but would not look for it in the beer section,” adds Petr Dekan from Plzeňský Prazdroj.
Your DAGO team
