SK
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermark…
Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores
On the occasion of the 150th anniversary of the foundation of the first Jack Daniel´s distiller, the company Brown-Forman prepared for its customers a campaign with the limited edition of Jack Daniel´s whiskey and premium pro…
Pet Center – store remodelling
Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also…
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…
Blood orange Fanta scares and amuses
Halloween, the feast of all ghosts, is becoming more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavour that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Fanta Black Blood Orange beverage attracts primarily teenagers and their mothers. “This year´s mascot is the vampire Dracula, who, like hollowed-out pumpkins, is a symbol of Halloween. That is why we asked DAGO to create displays based on this global concept,” explains Katerina Triskova, the Fanta Brand Manager. Dracula´s castle became the dominant of the displays. We produced a total of about four hundred pieces that were deployed in Billa, Globus, Tesco and Albert stores. Some of them were also placed into smaller grocery stores that do not belong to any chain.
At the first glance, customers are captivated by the large figure of grinning Dracula with his castle in the background and a bat dangling in the castle tower. First we proposed a spider, but in the end we didn´t use it as it might scare too much. “Together with Dag, we incorporated well all the creative ideas. This was well reflected in the positive responses to the campaign we receive,” Katerina Triskova comments first responses.
The technical solution saved costs
The scary impression “touches” shoppers also thanks to the model of open wooden coffin. 3D elements have the disadvantage that they take up a lot of space within the display. We managed to put the coffin into the display so that it contains the exposed products in addition to producing an impressive effect, so we finally saved some space.
The big advantage of this set is the inexpensive design made of cardboard. It can be installed flexibly on shelves or end caps of various sizes. Each part is well elaborated in terms of construction and graphics, so they can be delivered to a store and cut on the spot as needed. The advantage for the client is bigger flexibility and lower costs.
Coca-Cola HB is one of our regular customers. We believe that our mutual strategic thinking and openness to unconventional solutions, as for example the combination of gloomy colours with a cheerful vampire character, have pushed the result forward compared to ordinary realizations. We are pleased that we could participate in this project.
Your Dago team
