SK
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Blood orange Fanta scares and amuses
Halloween, the feast of all ghosts, is becoming more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavour that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Fanta Black Blood Orange beverage attracts primarily teenagers and their mothers. “This year´s mascot is the vampire Dracula, who, like hollowed-out pumpkins, is a symbol of Halloween. That is why we asked DAGO to create displays based on this global concept,” explains Katerina Triskova, the Fanta Brand Manager. Dracula´s castle became the dominant of the displays. We produced a total of about four hundred pieces that were deployed in Billa, Globus, Tesco and Albert stores. Some of them were also placed into smaller grocery stores that do not belong to any chain.
At the first glance, customers are captivated by the large figure of grinning Dracula with his castle in the background and a bat dangling in the castle tower. First we proposed a spider, but in the end we didn´t use it as it might scare too much. “Together with Dag, we incorporated well all the creative ideas. This was well reflected in the positive responses to the campaign we receive,” Katerina Triskova comments first responses.
The technical solution saved costs
The scary impression “touches” shoppers also thanks to the model of open wooden coffin. 3D elements have the disadvantage that they take up a lot of space within the display. We managed to put the coffin into the display so that it contains the exposed products in addition to producing an impressive effect, so we finally saved some space.
The big advantage of this set is the inexpensive design made of cardboard. It can be installed flexibly on shelves or end caps of various sizes. Each part is well elaborated in terms of construction and graphics, so they can be delivered to a store and cut on the spot as needed. The advantage for the client is bigger flexibility and lower costs.
Coca-Cola HB is one of our regular customers. We believe that our mutual strategic thinking and openness to unconventional solutions, as for example the combination of gloomy colours with a cheerful vampire character, have pushed the result forward compared to ordinary realizations. We are pleased that we could participate in this project.
Your Dago team
