SK
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot realization has been designed according to results of a year-long research. We created the design and made the realization. Other stores within the COOP chain will follow.
The aim of the project was to improve the shopping environment within the beverages section. “We know from researches that the faster and more easily the shoppers orient, the more satisfied they are, and this consequently reflects in the volume of their purchases,” said Josef Kroulík, the Off trade Sales Manager of Budějovický Budvar, a national enterprise. The place of the pilot realization is Terno store in České Budějovice due to its position in the region and sold assortment. A year-long marketing research has preceded the rearrangement of the category. Its goal was to find out the details of consumers´ behaviour in the category, their preferences as to the visual appearance of the environment and contained elements. Kofola, which is a significant player in the segment of non-alcoholic beverages, became a partner in this segment. “The coopreation on the project with the participation of Budějovický Budvar was mutually very beneficial. “I appreciate, for example, that there were designed cap ends, which could hold both palettes and well-done design expositions of products in the top section. As a complex, it moves qualitatively to a completely different level,” said Jana Riegerová, the Trade Marketing Manager Senior of Kofola ČeskoSlovensko a.s.
We used existing shelves and neutralized them as to their design with wooden decoration, light-coloured in the non-alcoholic section and dark-coloured in the beer section. End caps draw attention to individual categories. They serve as premium end caps and improve knowledge and value of presented brands. Top parts of end caps and shelves were brightened using illuminated visuals of a total length of 100 meters. Motives of visuals in the non-alcoholic category represent visuals associated with a kind of beverage, for example sparkling or non-sparkling water. For beers, there are visualized people drinking this beverage evoking emotions of the traditional moment when drinking beer in a pub. The beer section also includes a design snack-bar, where customers can refresh themselves or use the space to have a rest. So far we do not know influence on sales, but we already perceive the project as successful. Detailed research, which led to the project, gives us sufficient confidence that we proceed in the right direction and this is proved also by first responses of shoppers and store personnel. Another argument for similar projects is the influence of sales environment on building brands which is perceived by significant brands, as Budvar and Kofola.
Your DAGO team
