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News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
Last year, we recorded a 40% increase in turnover in cardboard projects.
Tullamore D.E.W. Honey was launched into the market last autumn.
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
Pre-Christmas time is absolutely crucial when it comes to selling anything. It is also a time when the best displays are created with the goal to attract as many shoppers as possible. How did Dago deal with this?
The fact that consumers and their preferences are changing is also evident in the design of bank branches.
Under the pressure of pandemic changes, our industry is now in Renaissance era.
Vitana and Hamé products already take a traditional position in Czech households.
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
In August, customers in Ahold stores could see an innovative display by DAGO using a new element of POS materials – 3D printing. Thus, we have created an original shop-in-shop, which at first glance captures the unique philosophy of the Jägermeister brand.
Sales of pet supplies in permanent stores and e-shops are still growing. Czechs, famous as pet breeders, are thus becoming leaders in the pet food segment. One of the most important criteria when choosing pet food is definitely its quality.
Sustainability has been a key issue in recent months. Most Dago clients deal with materials, type of printing, and overall design. They want to know the certificates and present sustainability, for example for chains, as a great benefit for the actual placement of displays or individual exhibitions.
The ability to look authentic is a unique feature of permanent stores. This mechanism allows the brand to strengthen its credibility, to convince of the quality of its values it presents.
The in-store Red Bull campaign by Dago brought the viral video mission to the shopping cart and increased sales by 20 percent.
Sustainability has been a key issue in recent months. Most Dago clients deal with materials, type of printing, and overall design. They want to know the certificates and present sustainability, for example for chains, as a great benefit for the actual placement of displays or individual exhibitions.
The fight between materials for the creation of in-store communication has hardened considerably this year.
Preserve and respect tradition and color, or embark on bolder combinations with the risk of confusing the customer?