SK
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages. The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations. The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
These and many other worldwide POP inspirations can be continually found on
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
Canon shop-in-shop in Ljubljana
The shop-in-shop we made for Canon shows buyers the selected printer and photo products. This raises brand awareness among visitors, which was also one of the main goals.
The target group, Canon is aiming at by selecting products to be displayed, represents a wide audience. It consists mainly of young people 14 to 20 years old. It also includes families with children. We then designed the appearance of the promo-stall according to our targeting. “We divided it into three main parts. On the right, there is a rounded table covered with pictures of young people taking pictures. This part should primarily attract the younger generation. On the other hand, the simplicity of the display on the left is aimed at families,” explains Jan Slabý, our Project Manager.
The rear part of the shop-in-shop should also entertain the visitors. First, they can borrow one of the displayed cameras and take various pictures and then print them using the printers prepared on the back panel. The customer can attach the printed image to the wall. Together, this creates a mosaic, anyone can enlarge with his / her pictures,” adds Jan Slabý.
We used several different materials during the production, as laminate, metal or plastic elements. The visibility of the exposure is being highlighted by the LED lighting in the foreground, which is built-in under the tops of both tables. Along with the displayed goods, the display was delivered and placed with a security system, which must not be missing in similar realizations.
So far, the shop-in-shop has been created in just one version. Now, Slovenian customers will find it in one of the showrooms in Ljubljana, where it will stay permanently.
Your Dago Team
