SK
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermark…
Canon shop-in-shop in Ljubljana
The shop-in-shop we made for Canon shows buyers the selected printer and photo products. This raises brand awareness among visitors, which was also one of the main goals.
The target group, Canon is aiming at by selecting products to be displayed, represents a wide audience. It consists mainly of young people 14 to 20 years old. It also includes families with children. We then designed the appearance of the promo-stall according to our targeting. “We divided it into three main parts. On the right, there is a rounded table covered with pictures of young people taking pictures. This part should primarily attract the younger generation. On the other hand, the simplicity of the display on the left is aimed at families,” explains Jan Slabý, our Project Manager.
The rear part of the shop-in-shop should also entertain the visitors. First, they can borrow one of the displayed cameras and take various pictures and then print them using the printers prepared on the back panel. The customer can attach the printed image to the wall. Together, this creates a mosaic, anyone can enlarge with his / her pictures,” adds Jan Slabý.
We used several different materials during the production, as laminate, metal or plastic elements. The visibility of the exposure is being highlighted by the LED lighting in the foreground, which is built-in under the tops of both tables. Along with the displayed goods, the display was delivered and placed with a security system, which must not be missing in similar realizations.
So far, the shop-in-shop has been created in just one version. Now, Slovenian customers will find it in one of the showrooms in Ljubljana, where it will stay permanently.
Your Dago Team
