SK
New LEGO worlds : Let´s play!
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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Canon shop-in-shop in Ljubljana
The shop-in-shop we made for Canon shows buyers the selected printer and photo products. This raises brand awareness among visitors, which was also one of the main goals.
The target group, Canon is aiming at by selecting products to be displayed, represents a wide audience. It consists mainly of young people 14 to 20 years old. It also includes families with children. We then designed the appearance of the promo-stall according to our targeting. “We divided it into three main parts. On the right, there is a rounded table covered with pictures of young people taking pictures. This part should primarily attract the younger generation. On the other hand, the simplicity of the display on the left is aimed at families,” explains Jan Slabý, our Project Manager.
The rear part of the shop-in-shop should also entertain the visitors. First, they can borrow one of the displayed cameras and take various pictures and then print them using the printers prepared on the back panel. The customer can attach the printed image to the wall. Together, this creates a mosaic, anyone can enlarge with his / her pictures,” adds Jan Slabý.
We used several different materials during the production, as laminate, metal or plastic elements. The visibility of the exposure is being highlighted by the LED lighting in the foreground, which is built-in under the tops of both tables. Along with the displayed goods, the display was delivered and placed with a security system, which must not be missing in similar realizations.
So far, the shop-in-shop has been created in just one version. Now, Slovenian customers will find it in one of the showrooms in Ljubljana, where it will stay permanently.
Your Dago Team
