Step to the pedals! Birell’s new display allures to the summer relax

How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.

We won 5 nominations at POPAI Awards 2019

From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.

TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT

We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....

Tesco Mobile has a big shop-in-shop in Letnany

The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…

Captain Morgan is the best display of 2018 according to Místoprodeje.cz

Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a creative and original solution.

The expert jury was attracted primarily by the original ship’s structure anchored by pallets in wood colours. The structure was made of characteristic black elements processed by a specially developed process of charring, wire-brushing and staining. This makes an impression of a sea-beaten wood.

Four-palette display was placed in selected stores of the Globus chain. Customers are being attracted also by the characteristic figure of a Captain with helm and red pulsing light. The whole construction is smoothened with its rounded centre with a red roof.

The project, that we have created using original materials and technologies, has already previously won significant prizes. Lastly, we won the absolute winner prize and many other prizes in November at POPAI Awards. We would like to thank the jury, but mainly to our client who has enabled us to work on this project.

The news about the announcement of the competition’s results available on Místoprodeje.cz website.

Your DAGO Team

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