SK
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended t…
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive feature is a marine stylization in wooden design, with which the brand has a good experience.
A complete brand portfolio is presented on the display. “Customers have a chance to buy for a favourable price and try even other products of the brand. We place an emphasis especially on Captain Morgan Black Spiced and White Rum, but the dominant one is Captain Morgan Original Spiced Gold which is also presented in a limited edition,” explained Zdeněk Bláha, the Captain Morgan Brand Manager, Stock Plzeň. The benefit of the large display is more space for the brand presentation at the time, when retail chains aim to achieve cleaner sales environment, and when there is not much room for building and communicating the brand. The customized solution we have created brings better results compared to communication just on shelves and standard formats. Large exposures, as a tool to support branding at the point of sale, become a trend in this context.
The marine theme is being inherently linked to the Captain Morgan brand. The actual display in Globus stores reflects elements of a boat construction. The wood has been arranged to look like being sea-beaten. Two years ago, we have developed the procedure of singeing, wire-brushing and staining, and it is used for each wooden display. There is also a captain figure with a rudder and a red pulsating light attracts attention of shoppers.
The four-palette display is deployed in three Globus stores. In other Globus stores, there have been placed one-palette wooden boats, which also attract attention with their design and valuable materials. Last year, these were tested and there proved better sales results compared to a cardboard version. This exposition in Globus stores will last until 23rd July 2018 and individual stores may prolong this action. Multi-palette non-standard displays are functional trend and the brand intends to continue using them.
Your DAGO team
