SK
New LEGO worlds : Let´s play!
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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive feature is a marine stylization in wooden design, with which the brand has a good experience.
A complete brand portfolio is presented on the display. “Customers have a chance to buy for a favourable price and try even other products of the brand. We place an emphasis especially on Captain Morgan Black Spiced and White Rum, but the dominant one is Captain Morgan Original Spiced Gold which is also presented in a limited edition,” explained Zdeněk Bláha, the Captain Morgan Brand Manager, Stock Plzeň. The benefit of the large display is more space for the brand presentation at the time, when retail chains aim to achieve cleaner sales environment, and when there is not much room for building and communicating the brand. The customized solution we have created brings better results compared to communication just on shelves and standard formats. Large exposures, as a tool to support branding at the point of sale, become a trend in this context.
The marine theme is being inherently linked to the Captain Morgan brand. The actual display in Globus stores reflects elements of a boat construction. The wood has been arranged to look like being sea-beaten. Two years ago, we have developed the procedure of singeing, wire-brushing and staining, and it is used for each wooden display. There is also a captain figure with a rudder and a red pulsating light attracts attention of shoppers.
The four-palette display is deployed in three Globus stores. In other Globus stores, there have been placed one-palette wooden boats, which also attract attention with their design and valuable materials. Last year, these were tested and there proved better sales results compared to a cardboard version. This exposition in Globus stores will last until 23rd July 2018 and individual stores may prolong this action. Multi-palette non-standard displays are functional trend and the brand intends to continue using them.
Your DAGO team
