SK
Shop in shop Nikon – Alza
]
New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in…
Sales promo in hobby markets
There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and…
New corporate strategy
]
At the conference of our company, we have presented the new corporate strategy for the 5 following years. Its basis is especially increasing the corporate know-how in…
FRAGRANCES
The company Dago is currently coming with many innovations that enhance existing range of products, so we can offer to our clients a much wider application of their ideas and opportunities, what types of POP material place…
Electrotechnical innovations
]
We have launched functional and affordable electro-technical and electronic parts, which can be integrated into traditional POP means, into the market.
We talk about…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive feature is a marine stylization in wooden design, with which the brand has a good experience.
A complete brand portfolio is presented on the display. “Customers have a chance to buy for a favourable price and try even other products of the brand. We place an emphasis especially on Captain Morgan Black Spiced and White Rum, but the dominant one is Captain Morgan Original Spiced Gold which is also presented in a limited edition,” explained Zdeněk Bláha, the Captain Morgan Brand Manager, Stock Plzeň. The benefit of the large display is more space for the brand presentation at the time, when retail chains aim to achieve cleaner sales environment, and when there is not much room for building and communicating the brand. The customized solution we have created brings better results compared to communication just on shelves and standard formats. Large exposures, as a tool to support branding at the point of sale, become a trend in this context.
The marine theme is being inherently linked to the Captain Morgan brand. The actual display in Globus stores reflects elements of a boat construction. The wood has been arranged to look like being sea-beaten. Two years ago, we have developed the procedure of singeing, wire-brushing and staining, and it is used for each wooden display. There is also a captain figure with a rudder and a red pulsating light attracts attention of shoppers.
The four-palette display is deployed in three Globus stores. In other Globus stores, there have been placed one-palette wooden boats, which also attract attention with their design and valuable materials. Last year, these were tested and there proved better sales results compared to a cardboard version. This exposition in Globus stores will last until 23rd July 2018 and individual stores may prolong this action. Multi-palette non-standard displays are functional trend and the brand intends to continue using them.
Your DAGO team
