Victory at POPAI Awards Paris for three of our projects

Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…

DAGO is a new partner of the POPAI CE research project

The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…

Vitana farmers´ market in hypermarkets

Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…

Pinterest bits

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Pinterest bits
And again, we bring you some of the interesting realizations found on Pinterest.
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DAGO is superbrand of the year 2016

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In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on…

Introduction into the mixology in a MAKRO store

Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…

Our Captain Morgan boat won the prestigious Shop! Global Awards

The famous Captain Morgan sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.

After our success at POPAI Awards this palette island won another significant award. It turns out that a tailored-made solution, which we have chosen also in the case of the Captain Morgan boat, brings better results than communication of standard formats on shelves. In this project, it was worth following the world trend as we decided on bigger display when building the Captain Morgan brand.

The display design has derived from marine theme which inherently relates to the Captain Morgan brand. It maximally reflects elements of a boat construction. For example wood used in the production was processed to look like being sea-beaten. The palette island includes also the figure of Captain Morgan with a helm and pulsating red lighting.

The Shop! Global Awards competition is being organized annually by the international organization Shop! based in Hollywood, Florida. At Shop! Global Awards, there compete only winners of local competitions from all over the world and so the competition at this global event is the best of the best.

Your DAGO team

 

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