SK
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
]
Pinterest bits
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
]
In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on…
Introduction into the mixology in a MAKRO store
Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…
Orion lures into the world of confectionery using a chocolate flood
The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
https://www.pinterest.com/dagoPOPagency/o…
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgan sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
After our success at POPAI Awards this palette island won another significant award. It turns out that a tailored-made solution, which we have chosen also in the case of the Captain Morgan boat, brings better results than communication of standard formats on shelves. In this project, it was worth following the world trend as we decided on bigger display when building the Captain Morgan brand.
The display design has derived from marine theme which inherently relates to the Captain Morgan brand. It maximally reflects elements of a boat construction. For example wood used in the production was processed to look like being sea-beaten. The palette island includes also the figure of Captain Morgan with a helm and pulsating red lighting.
The Shop! Global Awards competition is being organized annually by the international organization Shop! based in Hollywood, Florida. At Shop! Global Awards, there compete only winners of local competitions from all over the world and so the competition at this global event is the best of the best.
Your DAGO team
