European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended t…
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Children and adults will love the new display “Veselá kráva” by Dago

Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”. The customer’s assignment was to create a very creative pallet display that would support the image of the “Veselá kráva” brand and at the same time offer a sufficient supply for the products offered by this brand.
The shop-in-shop aimed to attract and allure mainly small children, which is not typical in the dairy segment. The team of DAGO graphic designers welcomed this change and created the concept, which can be seen in Kaufland store in Prague – Vypich since September 2021 and in Kaufland store in Olomouc – Hněvotínská since October. „For the production of the display for the company BEL Sýry Česko a.s. we used carefully selected types of recyclable plastics with regard to the required properties. Some parts of the display require hardness, others flexibility and resistance to load or bending,” explains Jakub Petráš, the Project Manager from Dago.
The plastic solution of the pallet display offers excellent availability of both products – “Veselá kráva” cheese and “Sýr a Křup” snacks. Customers can take them from all sides. “We were very interested in how skilfully the agency interconnected the display and communication of both brands, as well as in the implementation of interactive elements. At the same time, the display has sufficient capacity for placing goods, which is also quite important,” says Dagmar Petříčková, the Trade Manager from BEL Sýry.
Small shoppers are attracted to the display with the possibility to have fun composing pictures, either in the form of the “Veselá kráva” logo on red and white cubes or in the form of photos of active children on rotary cylinders. “On the very first day during the installation, we witnessed the interest of several children who responded to the display and began to examine it,” Jakub Petráš comments on the display.
The cylinders themselves consist of three pieces and contain nine different motives for composing. They were made and tested to be 100% safe for children. When visiting the stores, we see that shopping parents are interested in the display and the children like to compose pictures on it. We are very pleased about that,” adds Dagmar Petříčková.
The whole concept is also ready for a light version with a backlit logo, illuminated shelves, and eventually an LCD display. Thanks to its creative and entertaining part, the display is gaining the attention of children and subsequently their parents. The responses from both the retail chain and the client are very positive and, above all, the functionality of the design is being emphasized.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY