SK
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”. The customer’s assignment was to create a very creative pallet display that would support the image of the “Veselá kráva” brand and at the same time offer a sufficient supply for the products offered by this brand.
The shop-in-shop aimed to attract and allure mainly small children, which is not typical in the dairy segment. The team of DAGO graphic designers welcomed this change and created the concept, which can be seen in Kaufland store in Prague – Vypich since September 2021 and in Kaufland store in Olomouc – Hněvotínská since October. „For the production of the display for the company BEL Sýry Česko a.s. we used carefully selected types of recyclable plastics with regard to the required properties. Some parts of the display require hardness, others flexibility and resistance to load or bending,” explains Jakub Petráš, the Project Manager from Dago.
The plastic solution of the pallet display offers excellent availability of both products – “Veselá kráva” cheese and “Sýr a Křup” snacks. Customers can take them from all sides. “We were very interested in how skilfully the agency interconnected the display and communication of both brands, as well as in the implementation of interactive elements. At the same time, the display has sufficient capacity for placing goods, which is also quite important,” says Dagmar Petříčková, the Trade Manager from BEL Sýry.
Small shoppers are attracted to the display with the possibility to have fun composing pictures, either in the form of the “Veselá kráva” logo on red and white cubes or in the form of photos of active children on rotary cylinders. “On the very first day during the installation, we witnessed the interest of several children who responded to the display and began to examine it,” Jakub Petráš comments on the display.
The cylinders themselves consist of three pieces and contain nine different motives for composing. They were made and tested to be 100% safe for children. When visiting the stores, we see that shopping parents are interested in the display and the children like to compose pictures on it. We are very pleased about that,” adds Dagmar Petříčková.
The whole concept is also ready for a light version with a backlit logo, illuminated shelves, and eventually an LCD display. Thanks to its creative and entertaining part, the display is gaining the attention of children and subsequently their parents. The responses from both the retail chain and the client are very positive and, above all, the functionality of the design is being emphasized.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
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