SK
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”. The customer’s assignment was to create a very creative pallet display that would support the image of the “Veselá kráva” brand and at the same time offer a sufficient supply for the products offered by this brand.
The shop-in-shop aimed to attract and allure mainly small children, which is not typical in the dairy segment. The team of DAGO graphic designers welcomed this change and created the concept, which can be seen in Kaufland store in Prague – Vypich since September 2021 and in Kaufland store in Olomouc – Hněvotínská since October. „For the production of the display for the company BEL Sýry Česko a.s. we used carefully selected types of recyclable plastics with regard to the required properties. Some parts of the display require hardness, others flexibility and resistance to load or bending,” explains Jakub Petráš, the Project Manager from Dago.
The plastic solution of the pallet display offers excellent availability of both products – “Veselá kráva” cheese and “Sýr a Křup” snacks. Customers can take them from all sides. “We were very interested in how skilfully the agency interconnected the display and communication of both brands, as well as in the implementation of interactive elements. At the same time, the display has sufficient capacity for placing goods, which is also quite important,” says Dagmar Petříčková, the Trade Manager from BEL Sýry.
Small shoppers are attracted to the display with the possibility to have fun composing pictures, either in the form of the “Veselá kráva” logo on red and white cubes or in the form of photos of active children on rotary cylinders. “On the very first day during the installation, we witnessed the interest of several children who responded to the display and began to examine it,” Jakub Petráš comments on the display.
The cylinders themselves consist of three pieces and contain nine different motives for composing. They were made and tested to be 100% safe for children. When visiting the stores, we see that shopping parents are interested in the display and the children like to compose pictures on it. We are very pleased about that,” adds Dagmar Petříčková.
The whole concept is also ready for a light version with a backlit logo, illuminated shelves, and eventually an LCD display. Thanks to its creative and entertaining part, the display is gaining the attention of children and subsequently their parents. The responses from both the retail chain and the client are very positive and, above all, the functionality of the design is being emphasized.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
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