Christmas Recap: How We Brought the Christmas Season to Life in Stores

This year’s Christmas recap will be about the drinks that Czechs love. We supported all the brands in various stores with unique and striking displays. Take a look at them…

Traditional “Santa” Coca-Cola

Christmas is here, Christmas is here. Most of you probably remember this from the legendary TV commercials, where Coca-Cola was inseparably linked with the Christmas truck, Santa, and lights.

We reflected all of this for Coca-Cola HBC by incorporating it into the shop-in-shops, which we dressed in red. The main message was that the world needs more Santas – more people who are kind and do small good deeds. As part of the store displays, the brand communicated its contest “Show that you have Santa’s soul,” but also the connection of Christmas with festive dining at the Christmas Eve table.

Unforgettable Kofola

Here, people probably recall the timeless commercial with the little girl and the piglet. This was also included in the cardboard 3D display. The Christmas display this time showcased a limited edition – Kofola with a rum flavor, plus a contest with attractive prizes, including a trip around the world for two.

Festive STOCK Combo

For the Christmas activation for STOCK Plzeň – Božkov s.r.o., we installed several noticeable elements. The presented pair of brands did not clash; on the contrary, the customer had plenty to admire.

We decorated the Irish liqueur Baileys with sparkling and glowing sparklers, or with a canopy resembling a café, complete with a board offering recipes for homemade drinks. The Božkov Republika display was wrapped in a huge golden bow, which, combined with the gold foil and black forex structure, highlighted its elegance.

Snowy Gate of Plzeňský Prazdroj

For the Christmas display for Plzeňský Prazdroj, we combined the icons of the city of Plzeň with unique technology. The Pilsner Urquell shop-in-shop offered customers a unique sight and experience in the form of a snow-covered city. This display won a bronze award in the POPAI Awards competition.

You can read more about this unique display and its technological innovations in our latest article Snowy Christmas with Pilsner beer? The perfect combination.

Holiday Comfort with Royal Crown Cola

For Kofola ČeskoSlovensko, we created another festive display for the true southern Royal Crown Cola. The Christmas mini shop-in-shop hid more than just a gentleman by the roaring fire. The cozy atmosphere was enhanced with twinkling lights and a Christmas tree. In addition to the festive Christmas mood, the consumer contest was also communicated.

Captivating Pepsi Cola

Classic Christmas elements with attractive and well-crafted details. This could define the shop-in-shop for Pepsi Cola, commissioned by Mattoni 1873. The cohesive display is made up of two Christmas trees, which, thanks to technical solutions, allow customers to choose from cans or smaller or larger PET bottles. The upper part of the central “hero” space is snow-covered and adorned with a roof featuring real garlands and lights.