Orion lures into the world of confectionery using a chocolate flood
The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
CHRISTMAS SUMMARY: HOW DAGO SUPPORTED CLIENTS AND THEIR BRANDS
![Bozkov Republika Vánoce](https://www.dago.cz/wp-content/uploads/2022/01/Bozkov-Republika-vánoce.jpg)
Pre-Christmas time is absolutely crucial when it comes to selling anything. It is also a time when the best displays are created with the goal to attract as many shoppers as possible. How did Dago deal with this?
For the alcoholic beverages segment, Dago created a two-pallet display for Stock Plzeň a.s., which offered all rums and rum liqueurs from the Božkov Republica family. In the pre-Christmas time, the shop-in-shop settled elegantly not only in the Czech but also in the Slovak Kaufland stores. The black forex construction, complemented by elements made of a gold foil was decorated with a large gold ribbon, which attracts attention from a distance. The display will attract customers particularly with its decency.
For Brown-Forman Czechia, s.r.o., a dynamic display was created, which easily combined two visually completely different brands – Finlandia and Jack Daniels. The Christmas atmosphere was evoked by LED lighting and a dominant centre panel.
The beer segment is another very popular Christmas shopping category, which deserves quality POP display. For Plzeňský Prazdroj Slovensko, a.s. and their flagship brand Pilsner Urquell, Dago prepared several types of displays, dominated by a single-palette display with an iconic entrance brewery gate. This shop-in-shop was complemented by Christmas lights and gift ribbon on bottles. This cardboard realization appeared in the top 20 Tesco stores and its simpler version could be found in 80 Kaufland stores and also on the traditional market.
The festive visual proposal of the Zlatý Bažant brand was developed into a realization, which was stylishly complemented by the illumination of the Christmas chain on the tree and the brand logo to achieve the right atmosphere.
And how did Dago cope with the non-alcoholic segment? The Mattoni brand appeared in stores in cardboard half-palette and single-palette displays, which offered customers drinks in a sufficient amount in both PET bottles and cans. The whole display was in the shape of a Christmas tree.
And we could not forget HoReCa (on-trade). For Coca-Cola HBC Česko a Slovensko, s.r.o., Dago prepared a life-size model of iconic Santa Claus. The cardboard realization welcomed customers at the entrance to selected outlets.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY