SK
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
CHRISTMAS SUMMARY: HOW DAGO SUPPORTED CLIENTS AND THEIR BRANDS
Pre-Christmas time is absolutely crucial when it comes to selling anything. It is also a time when the best displays are created with the goal to attract as many shoppers as possible. How did Dago deal with this?
For the alcoholic beverages segment, Dago created a two-pallet display for Stock Plzeň a.s., which offered all rums and rum liqueurs from the Božkov Republica family. In the pre-Christmas time, the shop-in-shop settled elegantly not only in the Czech but also in the Slovak Kaufland stores. The black forex construction, complemented by elements made of a gold foil was decorated with a large gold ribbon, which attracts attention from a distance. The display will attract customers particularly with its decency.
For Brown-Forman Czechia, s.r.o., a dynamic display was created, which easily combined two visually completely different brands – Finlandia and Jack Daniels. The Christmas atmosphere was evoked by LED lighting and a dominant centre panel.
The beer segment is another very popular Christmas shopping category, which deserves quality POP display. For Plzeňský Prazdroj Slovensko, a.s. and their flagship brand Pilsner Urquell, Dago prepared several types of displays, dominated by a single-palette display with an iconic entrance brewery gate. This shop-in-shop was complemented by Christmas lights and gift ribbon on bottles. This cardboard realization appeared in the top 20 Tesco stores and its simpler version could be found in 80 Kaufland stores and also on the traditional market.
The festive visual proposal of the Zlatý Bažant brand was developed into a realization, which was stylishly complemented by the illumination of the Christmas chain on the tree and the brand logo to achieve the right atmosphere.
And how did Dago cope with the non-alcoholic segment? The Mattoni brand appeared in stores in cardboard half-palette and single-palette displays, which offered customers drinks in a sufficient amount in both PET bottles and cans. The whole display was in the shape of a Christmas tree.
And we could not forget HoReCa (on-trade). For Coca-Cola HBC Česko a Slovensko, s.r.o., Dago prepared a life-size model of iconic Santa Claus. The cardboard realization welcomed customers at the entrance to selected outlets.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
