SK
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
CHRISTMAS SUMMARY: HOW DAGO SUPPORTED CLIENTS AND THEIR BRANDS
Pre-Christmas time is absolutely crucial when it comes to selling anything. It is also a time when the best displays are created with the goal to attract as many shoppers as possible. How did Dago deal with this?
For the alcoholic beverages segment, Dago created a two-pallet display for Stock Plzeň a.s., which offered all rums and rum liqueurs from the Božkov Republica family. In the pre-Christmas time, the shop-in-shop settled elegantly not only in the Czech but also in the Slovak Kaufland stores. The black forex construction, complemented by elements made of a gold foil was decorated with a large gold ribbon, which attracts attention from a distance. The display will attract customers particularly with its decency.
For Brown-Forman Czechia, s.r.o., a dynamic display was created, which easily combined two visually completely different brands – Finlandia and Jack Daniels. The Christmas atmosphere was evoked by LED lighting and a dominant centre panel.
The beer segment is another very popular Christmas shopping category, which deserves quality POP display. For Plzeňský Prazdroj Slovensko, a.s. and their flagship brand Pilsner Urquell, Dago prepared several types of displays, dominated by a single-palette display with an iconic entrance brewery gate. This shop-in-shop was complemented by Christmas lights and gift ribbon on bottles. This cardboard realization appeared in the top 20 Tesco stores and its simpler version could be found in 80 Kaufland stores and also on the traditional market.
The festive visual proposal of the Zlatý Bažant brand was developed into a realization, which was stylishly complemented by the illumination of the Christmas chain on the tree and the brand logo to achieve the right atmosphere.
And how did Dago cope with the non-alcoholic segment? The Mattoni brand appeared in stores in cardboard half-palette and single-palette displays, which offered customers drinks in a sufficient amount in both PET bottles and cans. The whole display was in the shape of a Christmas tree.
And we could not forget HoReCa (on-trade). For Coca-Cola HBC Česko a Slovensko, s.r.o., Dago prepared a life-size model of iconic Santa Claus. The cardboard realization welcomed customers at the entrance to selected outlets.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
