Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
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Pinterest bits ] In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on… Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t… The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
Introduction into the mixology in a MAKRO store
Orion lures into the world of confectionery using a chocolate flood
“Cirkulka” by Kofola reflects sustainability in the production of POS
![Kofola and Dago](https://www.dago.cz/wp-content/uploads/2022/05/Kofola_Dago-1.jpg)
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year. It is another in a series of sustainable activities that prove that the company is not indifferent to the care of nature. In the case of “Cirkulka”, moreover, it did not focus only on the packaging itself, but also sustainable POS materials.
After several months of preparations, Kofola is coming up with the Cirkulka project, which offers a packaging alternative for all those who do not want to buy soft drinks in disposable packaging or are looking for sustainable solutions.
Kofola usually supplies returnable glass bottles to gastronomy. The online retailer Rohlík.cz and selected Tesco retail stores in the Czech Republic and Slovakia became a new distribution channel for returnable litre glass bottles. Just for these stores, the communication agency Dago, together with Kofola, prepared a POS display set created with a combination of honeycomb and cardboard. “We wanted to prepare a premium display for Cirkulka,” explains Daniela Dlouhá, Kofola’s Trade Marketing Manager. “We are glad that we, together with Dago, have managed to find a balance between creating the right educational visibility and, at the same time, combining it with an ecological approach.”
The display must maintain extreme loads
In the production of the display, we have considered the extreme loads that the displays have to withstand. The display is filled with litre glass bottles and empty crates, in which consumers can combine popular drinks from Kofola, Vinea, and Rajec. “The Cirkulka is a new way of packaging that consumers have to get used to. Unlike other innovations, it is crucial for it to communicate its story and the benefits it brings,” says Vojtěch Kolmaš, Kofola’s Senior Brand Manager, adding: “In addition to returnable packaging and recycled plastic crates, we also focused on POS materials.”
In order to meet the issue of sustainability, attention was also paid to the reduction of waste material, which was also supported by the use of FCS-certified cardboard supporting environmentally friendly, socially beneficial, and economically viable forest management.
In total, Dago produced 56 single-pallet displays intended only for Slovak stores, 12 pieces of grips in the size of a single pallet, and 7 two-pallet displays produced for the Czech retail market. A total of 3 two-pallet displays were decorated with Holofan, thanks to which Kofola’s circular novelty and the functioning of the entire bottle recycling process will also be presented in the 3D video.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY