Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
Coca-Cola bet on sustainability in restaurants
![31](https://www.dago.cz/wp-content/uploads/2020/08/31-scaled.jpg)
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
The premium equipment consists of many elements. There are trays, sideboards, menu stands with saltcellars and pepper-pots and interior lighting.
It also includes outdoor light signs and especially fast-assembly fence fields for outside seating. “The previous design was outdated and did not match the current identity of our brand, and in addition, we lacked some items, such as hanging banners. Therefore, we needed to come up with a comprehensive series of elements that will practically serve restaurant keepers and attract consumers with a simple and fresh look,” explains Tereza Tošnarová, the Channel Development Specialist from Coca-Cola HBC Czech Republic.
Like in a real garden
Each element has a simple, clean design, functionality and practicality. Also the preparation of the set had to meet the requirements for sustainable development. It is made mainly of wood and other natural materials. Plastic was used minimally.
We tried to make the set to attract not only restaurant guests, but also could be used comfortably by the restaurant keepers themselves. This is reflected, for example, in the menu of holders, which, thanks to the fixtures and spice boxes, make cleaning easier and faster after each customer. The outside seating can also be easily manipulated and adjusted as needed.
We placed emphasis on fence fields. We wanted everyone who sat at a table in the restaurant to feel like being in a real garden. That’s why we chose mostly natural materials, such as wood, chalk paint and metal.
The fences can also be decorated with flower boxes, which would underline the impression of a real garden even more. “First, we made several variants together and gradually modified them. In the end, the final form was created, which best met our requirement for functionality and clean design. It will definitely attract the attention of passers-by,” adds Tereza Tošnarová.
With the new restaurant equipment, Coca-Cola primarily wants to support the perception of its brand and support sales. “In the HORECA environment, we want to be perceived as a strong partner for a business that is constantly coming up with innovations. The high visibility of restaurants, guaranteed by this premium series, leads to higher sales of activated goods at a specific establishment,” says Tereza Tošnarová.
We have produced the new equipment in thousands of pieces and it is gradually appearing in premium restaurants in the Czech Republic and Slovakia. We designed the whole set, especially the outside seatings and outdoor banners, so that it would be placed in busy places where it would be noticed by the most people. Typically, these are squares, for example.
We made the set as permanent, so visitors in Czech and Slovak gastronomic companies could see it for a long time. “With individual items, we also managed to address premises where they usually do not accept branded materials, which we perceive as a big plus. And the fence fields, which work as a modular system, are being appreciated by restaurant keepers mainly because we are able to assemble the outside seating into almost any shape and adapt it to the terrain and layout needs of the particular location,” concludes Tereza Tošnarová.
Your DAGO team