SK
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended t…
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The first thing a customer will notice without a doubt on this end cap is the rooster standing on the can with the displayed drink and pecks at it. “The rooster has become a significant element of the entire campaign for Cola by Birell. We know that consumers are curious about the drink, and it is the rooster that symbolizes this curiosity. We used it in the television advertising and our digital campaign, so it was natural that we used the same motive here as well,“ explains Tomáš Krýsman, the Category Management Team Leader of Plzeňský Prazdroj, who produces Cola by Birell.
The moving rooster completes the exploration element, which we considered to be the main one. The end cap also attracts attention with its light processing. It is intended to acquaint shoppers with the new product and to support its sale, which is supported by its expressiveness and high visibility.
The rooster was originally supposed to be static
Customers will notice more of the dynamic elements, which is why the creators decided to make the animal moving. “Movement is not a common element in P.O.S. We were looking for a solution that would allow the movement to be driven continuously and without failures. Finally, we managed to find a technique that meets this requirement, and thanks to it, the rooster can peck for hours without stopping,” says Tomáš Krýsman. Passers-by are also encouraged to experiment and taste the promoted drink and the key visual.
We used laminated plastic, plastic elements, and cardboard to produce this end cap. Shoppers can also take advantage of a refrigerator, which cools the sold drink to the desired temperature so that people can refresh themselves immediately after the purchase. We have also incorporated a larger exhibition area into it, so the end cap will offer a large stock of products.
We have produced 18 pieces of these end caps. Now, it attracts customers in Tesco stores.
Your Dago Team
