SK
Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
New LEGO worlds : Let´s play!
]
For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
]
If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
]
Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The first thing a customer will notice without a doubt on this end cap is the rooster standing on the can with the displayed drink and pecks at it. “The rooster has become a significant element of the entire campaign for Cola by Birell. We know that consumers are curious about the drink, and it is the rooster that symbolizes this curiosity. We used it in the television advertising and our digital campaign, so it was natural that we used the same motive here as well,“ explains Tomáš Krýsman, the Category Management Team Leader of Plzeňský Prazdroj, who produces Cola by Birell.
The moving rooster completes the exploration element, which we considered to be the main one. The end cap also attracts attention with its light processing. It is intended to acquaint shoppers with the new product and to support its sale, which is supported by its expressiveness and high visibility.
The rooster was originally supposed to be static
Customers will notice more of the dynamic elements, which is why the creators decided to make the animal moving. “Movement is not a common element in P.O.S. We were looking for a solution that would allow the movement to be driven continuously and without failures. Finally, we managed to find a technique that meets this requirement, and thanks to it, the rooster can peck for hours without stopping,” says Tomáš Krýsman. Passers-by are also encouraged to experiment and taste the promoted drink and the key visual.
We used laminated plastic, plastic elements, and cardboard to produce this end cap. Shoppers can also take advantage of a refrigerator, which cools the sold drink to the desired temperature so that people can refresh themselves immediately after the purchase. We have also incorporated a larger exhibition area into it, so the end cap will offer a large stock of products.
We have produced 18 pieces of these end caps. Now, it attracts customers in Tesco stores.
Your Dago Team
