SK
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages. The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations. The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
These and many other worldwide POP inspirations can be continually found on
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov. In both cases, we made great use of space and highlighted the main idea that the client wanted to combine with the drinks – one two-pallet display evokes the environment of the bar and within the other one, we underlined the process of production and distillation. Both displays are connected by several real elements, which not only pleasantly brightened the whole concept but also added aesthetics to it.
A challenge for the whole team
Such compact assignments are not completely common in our practice. Usually, the client focuses on only one product within one presentation, or on one product group, which is very close in design and differs, for example, only in different flavors. “The opportunity to try to promote several unique products within just one display was a great new challenge for us. By underlining the method of production on one hand and the main raw material of production, on the other hand, we separated the displays from each other and at the same time connected them subliminally, so that both could work separately, but also form a great whole,” describes our project manager Miroslav Obrátil.
Positive feedback from the client and experts
The feedback from the client was very favorable. As a part of the campaign for the new Stock concept, namely the launch of the new products Božkov Republica Espresso and Božkov Republica Vodka, we created several POS displays. One of them was the already mentioned very popular four-pallet display – when we do not count the two-pallet display premium, which became the winner of the category of alcoholic beverages in the POPAI Awards 2020.
In total, we have launched 16 displays for Stock Plzeň a.s., which were placed in Kaufland stores. Despite the great variety of individual details, the display is still quite easily decomposable and it is, therefore, possible to use it in other stores in the future.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
