SK
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermark…
Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores
On the occasion of the 150th anniversary of the foundation of the first Jack Daniel´s distiller, the company Brown-Forman prepared for its customers a campaign with the limited edition of Jack Daniel´s whiskey and premium pro…
Pet Center – store remodelling
Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also…
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov. In both cases, we made great use of space and highlighted the main idea that the client wanted to combine with the drinks – one two-pallet display evokes the environment of the bar and within the other one, we underlined the process of production and distillation. Both displays are connected by several real elements, which not only pleasantly brightened the whole concept but also added aesthetics to it.
A challenge for the whole team
Such compact assignments are not completely common in our practice. Usually, the client focuses on only one product within one presentation, or on one product group, which is very close in design and differs, for example, only in different flavors. “The opportunity to try to promote several unique products within just one display was a great new challenge for us. By underlining the method of production on one hand and the main raw material of production, on the other hand, we separated the displays from each other and at the same time connected them subliminally, so that both could work separately, but also form a great whole,” describes our project manager Miroslav Obrátil.
Positive feedback from the client and experts
The feedback from the client was very favorable. As a part of the campaign for the new Stock concept, namely the launch of the new products Božkov Republica Espresso and Božkov Republica Vodka, we created several POS displays. One of them was the already mentioned very popular four-pallet display – when we do not count the two-pallet display premium, which became the winner of the category of alcoholic beverages in the POPAI Awards 2020.
In total, we have launched 16 displays for Stock Plzeň a.s., which were placed in Kaufland stores. Despite the great variety of individual details, the display is still quite easily decomposable and it is, therefore, possible to use it in other stores in the future.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
