SK
News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov. In both cases, we made great use of space and highlighted the main idea that the client wanted to combine with the drinks – one two-pallet display evokes the environment of the bar and within the other one, we underlined the process of production and distillation. Both displays are connected by several real elements, which not only pleasantly brightened the whole concept but also added aesthetics to it.
A challenge for the whole team
Such compact assignments are not completely common in our practice. Usually, the client focuses on only one product within one presentation, or on one product group, which is very close in design and differs, for example, only in different flavors. “The opportunity to try to promote several unique products within just one display was a great new challenge for us. By underlining the method of production on one hand and the main raw material of production, on the other hand, we separated the displays from each other and at the same time connected them subliminally, so that both could work separately, but also form a great whole,” describes our project manager Miroslav Obrátil.
Positive feedback from the client and experts
The feedback from the client was very favorable. As a part of the campaign for the new Stock concept, namely the launch of the new products Božkov Republica Espresso and Božkov Republica Vodka, we created several POS displays. One of them was the already mentioned very popular four-pallet display – when we do not count the two-pallet display premium, which became the winner of the category of alcoholic beverages in the POPAI Awards 2020.
In total, we have launched 16 displays for Stock Plzeň a.s., which were placed in Kaufland stores. Despite the great variety of individual details, the display is still quite easily decomposable and it is, therefore, possible to use it in other stores in the future.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
