SK
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov. In both cases, we made great use of space and highlighted the main idea that the client wanted to combine with the drinks – one two-pallet display evokes the environment of the bar and within the other one, we underlined the process of production and distillation. Both displays are connected by several real elements, which not only pleasantly brightened the whole concept but also added aesthetics to it.
A challenge for the whole team
Such compact assignments are not completely common in our practice. Usually, the client focuses on only one product within one presentation, or on one product group, which is very close in design and differs, for example, only in different flavors. “The opportunity to try to promote several unique products within just one display was a great new challenge for us. By underlining the method of production on one hand and the main raw material of production, on the other hand, we separated the displays from each other and at the same time connected them subliminally, so that both could work separately, but also form a great whole,” describes our project manager Miroslav Obrátil.
Positive feedback from the client and experts
The feedback from the client was very favorable. As a part of the campaign for the new Stock concept, namely the launch of the new products Božkov Republica Espresso and Božkov Republica Vodka, we created several POS displays. One of them was the already mentioned very popular four-pallet display – when we do not count the two-pallet display premium, which became the winner of the category of alcoholic beverages in the POPAI Awards 2020.
In total, we have launched 16 displays for Stock Plzeň a.s., which were placed in Kaufland stores. Despite the great variety of individual details, the display is still quite easily decomposable and it is, therefore, possible to use it in other stores in the future.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
