SK
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Interspar stores. The complex creativity, production and installation in stores were up to us.
Highly visible and significant promo-spot, where you can buy anything you may need for grilling with your friends – meat, spices, Camembert-type cheese, beer or chips. That is the result of a co-operation of several Czech brands that have already started complete preparations of the Czech World of Grilling project since the beginning of the year. After processing graphic proposals, development and production in our company, we were able to install a final version of this P.O.P. application into selected stores early in July.
Across Categories
During the implementation of the thematic spots, the company Groupe Bongrain has again united Czech producers with portfolios associated with grilling. „The aim of the campaign is to simplify maximally preparations for summer grilling to shoppers so that they find everything they need within one thematic promo-spot.,” Michal Vrbka, Category&Trade Marketing Manager of the company Groupe Bongrain, explains the intention of the Czech World of Grilling.
In addition to the products of his company, shoppers will find products of Pilsner Urquell, Vitana, Intersnack or La Lorraine within the “World of Grilling”. Thus this application is an example of a “cross category” project. Because there is a synergic connection of several brands that create an added value for customers, thereby increasing the commercial potential of the particular brands.
As grilling under the pergola
In addition to its practicality, the whole promo-spot will attract also visually. „It is visible from all sides and thanks to its attractive design, it attracts attention of customers. Graphics is based on the atmosphere under the pergola and using real wood and imitation of live coal and grilled delicacies, it inspires customers to impulsive shopping by reminding them a pleasant experience,” said Michal Sůlovec, the Project Manager of our company.
And also reactions of satisfied customers agree with him. „Already during the first week of the campaign, we received only positive reactions of shoppers, who are glad that they can get preparations for their weekend grilling in one place. They also welcome that we inspire them with interesting recipes as a part of the display,” added Michal Sůlovec.
The whole concept of the Czech Grilling follows on the last year´s project with the same name, which increased sales of grilling products by installing pallet islands with them. According to the measurements of the Central European Association POPAI, sale of, for example, Camembert-type cheese “Sedlcansky Hermelin” increased by 137 % only with POP media support, in combination with price discount sales arised over 1000%.
Your DAGO team
