SK
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations.
The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the thematic POP promo-spot, people can find everything necessary for grilling: coal, grill, marinated meat or cheese, spices, marinades and last but not least also beer in a practical package. All products are of Czech origin. Our company provided technical development, production and logistics of the whole campaign.
Michal Vrbka, Category&Trade marketing manager of the company Bongrain CZ, adds: „Grilling is becoming more popular for our consumers (as we see it from sales of our Hermelin cheese for grilling), and so we decided to offer our customers a comfort of thematic shopping at one point.”
Preparation of the campaign began in early 2013 already, when Michal Vrba contacted producers, whose portfolio is adherent to grilling. Condition for participating in this project was that the products must be produced in the Czech Republic. Companies as Povltavské mlékárny, Plzeňský Prazdroj, Schneider and Spak participated in the final project. „This project belongs among first projects of the “cross category” type managed by a supplier for retail chains (i.e. promo action including products from more categories produced by different companies). We have prepared its graphic form with an agency Gevak. Technical development, production and installation was realized by a company Dago. We realized the whole project in June with the chain Insterspar Czech Republic. Based on the positive feedback from customers and mainly from the Interspar management we agreed to prolong the whole event also for July,” Michal Vrba described details of the campaign.
Lets briefly summarize some visual features of used POP media. The original composition of the whole exposition in combination with contrast and compact colour design ensures 360° visibility and ability to attract attention of customers. Graphical abstraction of live coal and good visibility of products encourages impulsive buying of displayed products, respectively inspires for action and reminds customers of their possible need.
In summer, this promo action took place in selected stores of the retail chain Interspar and rightfully aroused great interest of shoppers.
