SK
Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
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Pinterest bits ] In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on… Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
Introduction into the mixology in a MAKRO store
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the thematic POP promo-spot, people can find everything necessary for grilling: coal, grill, marinated meat or cheese, spices, marinades and last but not least also beer in a practical package. All products are of Czech origin. Our company provided technical development, production and logistics of the whole campaign.
Michal Vrbka, Category&Trade marketing manager of the company Bongrain CZ, adds: „Grilling is becoming more popular for our consumers (as we see it from sales of our Hermelin cheese for grilling), and so we decided to offer our customers a comfort of thematic shopping at one point.”
Preparation of the campaign began in early 2013 already, when Michal Vrba contacted producers, whose portfolio is adherent to grilling. Condition for participating in this project was that the products must be produced in the Czech Republic. Companies as Povltavské mlékárny, Plzeňský Prazdroj, Schneider and Spak participated in the final project. „This project belongs among first projects of the “cross category” type managed by a supplier for retail chains (i.e. promo action including products from more categories produced by different companies). We have prepared its graphic form with an agency Gevak. Technical development, production and installation was realized by a company Dago. We realized the whole project in June with the chain Insterspar Czech Republic. Based on the positive feedback from customers and mainly from the Interspar management we agreed to prolong the whole event also for July,” Michal Vrba described details of the campaign.
Lets briefly summarize some visual features of used POP media. The original composition of the whole exposition in combination with contrast and compact colour design ensures 360° visibility and ability to attract attention of customers. Graphical abstraction of live coal and good visibility of products encourages impulsive buying of displayed products, respectively inspires for action and reminds customers of their possible need.
In summer, this promo action took place in selected stores of the retail chain Interspar and rightfully aroused great interest of shoppers.
