SK
Christmas Summary: How did Dago cope with Christmas POSs?
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Celebrate Christmas with a unique Pilsner Urquell activation
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the thematic POP promo-spot, people can find everything necessary for grilling: coal, grill, marinated meat or cheese, spices, marinades and last but not least also beer in a practical package. All products are of Czech origin. Our company provided technical development, production and logistics of the whole campaign.
Michal Vrbka, Category&Trade marketing manager of the company Bongrain CZ, adds: „Grilling is becoming more popular for our consumers (as we see it from sales of our Hermelin cheese for grilling), and so we decided to offer our customers a comfort of thematic shopping at one point.”
Preparation of the campaign began in early 2013 already, when Michal Vrba contacted producers, whose portfolio is adherent to grilling. Condition for participating in this project was that the products must be produced in the Czech Republic. Companies as Povltavské mlékárny, Plzeňský Prazdroj, Schneider and Spak participated in the final project. „This project belongs among first projects of the “cross category” type managed by a supplier for retail chains (i.e. promo action including products from more categories produced by different companies). We have prepared its graphic form with an agency Gevak. Technical development, production and installation was realized by a company Dago. We realized the whole project in June with the chain Insterspar Czech Republic. Based on the positive feedback from customers and mainly from the Interspar management we agreed to prolong the whole event also for July,” Michal Vrba described details of the campaign.
Lets briefly summarize some visual features of used POP media. The original composition of the whole exposition in combination with contrast and compact colour design ensures 360° visibility and ability to attract attention of customers. Graphical abstraction of live coal and good visibility of products encourages impulsive buying of displayed products, respectively inspires for action and reminds customers of their possible need.
In summer, this promo action took place in selected stores of the retail chain Interspar and rightfully aroused great interest of shoppers.
