SK
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the thematic POP promo-spot, people can find everything necessary for grilling: coal, grill, marinated meat or cheese, spices, marinades and last but not least also beer in a practical package. All products are of Czech origin. Our company provided technical development, production and logistics of the whole campaign.
Michal Vrbka, Category&Trade marketing manager of the company Bongrain CZ, adds: „Grilling is becoming more popular for our consumers (as we see it from sales of our Hermelin cheese for grilling), and so we decided to offer our customers a comfort of thematic shopping at one point.”
Preparation of the campaign began in early 2013 already, when Michal Vrba contacted producers, whose portfolio is adherent to grilling. Condition for participating in this project was that the products must be produced in the Czech Republic. Companies as Povltavské mlékárny, Plzeňský Prazdroj, Schneider and Spak participated in the final project. „This project belongs among first projects of the “cross category” type managed by a supplier for retail chains (i.e. promo action including products from more categories produced by different companies). We have prepared its graphic form with an agency Gevak. Technical development, production and installation was realized by a company Dago. We realized the whole project in June with the chain Insterspar Czech Republic. Based on the positive feedback from customers and mainly from the Interspar management we agreed to prolong the whole event also for July,” Michal Vrba described details of the campaign.
Lets briefly summarize some visual features of used POP media. The original composition of the whole exposition in combination with contrast and compact colour design ensures 360° visibility and ability to attract attention of customers. Graphical abstraction of live coal and good visibility of products encourages impulsive buying of displayed products, respectively inspires for action and reminds customers of their possible need.
In summer, this promo action took place in selected stores of the retail chain Interspar and rightfully aroused great interest of shoppers.
