SK
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of brands and sales of promoted products just in the HORECA segment is being explored within a new unique research HoReCa In-Store Insight Study organized by the non-profit business association POPAI CE.
In DAGO, we care about development of the segment, we want to support know-how on the market and also we often see P.O.P. campaigns in this environment through our clients. And these are the reasons we became a partner of the research.
The research HoReCa In-Store Insight Study will focus on identifying functions and roles of P.O.P. media through experiences, opinions and attitudes of customers and restaurant owners, describing strategic and marketing functions from the perspective of implementers and investors, but also on proposals of new types, innovations and possibilities of communication tools in the HORECA segment.
The research is being realised by the association POPAI CE in co-operation with the research agency PERFECT CROWD. Main partners of the research from producers are companies Budějovický Budvar, UNILEVER (ice-creams Algida) a Sodovkárna Kolín (lemonades KOLI).
We believe that thanks to the results of the research, we will enrich our know-how and also use them for even better and more efficient work for our clients when implementing the P.O.P. communication.
Your DAGO team
