SK
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAG…
Thanks for POPAI CE AWARDS 2016
On Thursday, 24th November, there took place this year´s POPAI Awards ceremony for the best advertisement means in the sphere of in-store communication. And just like last year, our company won most of the awards. We succeede…
DAGO as a partner of the POPAI HORECA research
The segment of hotels, restaurants, pubs, cafes and similar distribution chnnels often uses tools of the P.O.P. communication for a contact with customers. Their function and influence on the consumer behaviour, value of br…
Oral-B ’’boasts’’ of interactive S-in-S in Alza
Oral-B, the brand of needs for dental hygiene of the company Procter&Gamble prepared a new shop-in-shop display for electric toothbrushes for its customers in Alza showrooms. It features premium design, which in addition to…
Pampers attracts moms with its interactive module
Together with the company Procter & Gamble, we have devised how to make a children´s section environment, namely a section of disposable nappies, more attractive and how to educate shoppers. In the chain of Globus supermark…
Jack Daniel’s celebrated its 150th anniversary with original shelves in Tesco stores
On the occasion of the 150th anniversary of the foundation of the first Jack Daniel´s distiller, the company Brown-Forman prepared for its customers a campaign with the limited edition of Jack Daniel´s whiskey and premium pro…
Pet Center – store remodelling
Pet Center, the retailer of goods for pets, redesigns its stores and invites its customers to airier and more modern environment. The modernized concept of in-store design does not concern only newly opened stores, but also…
DAGO HAS CREATED A UNIQUE SHOP-IN-SHOP DISPLAY FOR PURINA
Sales of pet supplies in permanent stores and e-shops are still growing. Czechs, famous as pet breeders, are thus becoming leaders in the pet food segment. One of the most important criteria when choosing pet food is definitely its quality.
High-quality pet food deserves the same quality presentation, only then it will become easy to remember for customers and it will differentiate from the competition. „Nestlé s.r.o. in cooperation with permanent store and e-shop Mall.cz approached us some time ago with a demand to develop a unique shop-in-shop design for the Purina brand, which will be built into the wall in their Brno store,” explains Lucie Michajlov, Project Manager of Dago.
Unlike standard shop-in-shops (SIS), which are usually placed freely on the sales area, this SIS was formed as a separate module built into a pre-prepared opening.
SIS is made of solid wood and laminate and it is optically divided into two halves – the first part focused on products for dogs and the second half of the module designed for cats. The graphics are tuned in the same spirit, including supporting 3D elements. In the section for dogs, there is a kennel, which works not only as a decoration but also as a sales space. The cat part is then dominated by a cat scraper used as an exhibition shelf for small goods.
The perception of the division into a dog and a cat part is underlined by the silhouettes of a dog and a cat, which dominate the entire sales rack. “I really like work of Dago. The presentation fits perfectly into our concept and is one of the most visually interesting. I also really appreciate the thematically divided sections for dogs and cats,” says Jiří Staněk, Store Design Manager of Mall.cz.
The potential of POS display in the pet food category is really strong, because it is not subject to seasonality, so it has a long-term character. It is known that retail presentations going hand in hand with current trends will increase sales by up to several percent.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
