In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended t…
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
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As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Smart display can mix drinks
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Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
DAGO HAS CREATED A UNIQUE SHOP-IN-SHOP DISPLAY FOR PURINA
![0-02-04-5f4772c4efa868693b533a6c8f738ea4ec0dedd77ab71462a00aa9c182b6d3f7_a188fa3f71d61051](https://www.dago.cz/wp-content/uploads/2021/10/0-02-04-5f4772c4efa868693b533a6c8f738ea4ec0dedd77ab71462a00aa9c182b6d3f7_a188fa3f71d61051.jpg)
Sales of pet supplies in permanent stores and e-shops are still growing. Czechs, famous as pet breeders, are thus becoming leaders in the pet food segment. One of the most important criteria when choosing pet food is definitely its quality.
High-quality pet food deserves the same quality presentation, only then it will become easy to remember for customers and it will differentiate from the competition. „Nestlé s.r.o. in cooperation with permanent store and e-shop Mall.cz approached us some time ago with a demand to develop a unique shop-in-shop design for the Purina brand, which will be built into the wall in their Brno store,” explains Lucie Michajlov, Project Manager of Dago.
Unlike standard shop-in-shops (SIS), which are usually placed freely on the sales area, this SIS was formed as a separate module built into a pre-prepared opening.
SIS is made of solid wood and laminate and it is optically divided into two halves – the first part focused on products for dogs and the second half of the module designed for cats. The graphics are tuned in the same spirit, including supporting 3D elements. In the section for dogs, there is a kennel, which works not only as a decoration but also as a sales space. The cat part is then dominated by a cat scraper used as an exhibition shelf for small goods.
The perception of the division into a dog and a cat part is underlined by the silhouettes of a dog and a cat, which dominate the entire sales rack. “I really like work of Dago. The presentation fits perfectly into our concept and is one of the most visually interesting. I also really appreciate the thematically divided sections for dogs and cats,” says Jiří Staněk, Store Design Manager of Mall.cz.
The potential of POS display in the pet food category is really strong, because it is not subject to seasonality, so it has a long-term character. It is known that retail presentations going hand in hand with current trends will increase sales by up to several percent.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY