SK
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
Tassimo Floor Displays for Kraft
For the sake of our client Kraft Foods, our company designed, produced and implemented luxury floor displays Tassimo on Czech market in November 2012. These POP stands serve to boost the sale of coffee machines Bosch and co…
Tullamore Dew POP for bars
By seizing the opportunity of introducing new legendary Irish whiskey Tuallamore DEW and in the context of other marketing activities connected with this launch, our company has been addressed by the distributor of this bra…
Popai awards 2012
4 Prize in POPAI Awards 2012. Prague, 26.11.2012 – We have registered seven projects for this year competition in the best POP advertising media in the field of in-store communication POPAI Awards 2012. Three of them have b…
Demo Units Samsung
Samsung Company and its subsidiary agency Cheil (represented by Mr. Kamil Kaliszan) have realized three special demo units for presentation of the newest tablets Galaxy Note 10.1 Samsung in extremely short time due to close…
Wall Display in ElectroWorld
New In-store Solution of Photo Wall in ElectroWorld from Dago Several months have already elapsed when our company has set up cooperation with retail company Electro World s.r.o. in the project on remodelling presentation o…
Chráněné dílny
Naše společnost rozšířila v letošním srpnu spolupráci s organizacemi se statutem chráněná dílna. V kontextu našeho etického kodexu se snažíme pomoci handicapovaným občanům se níženou pracovní schopností, tedy těm, kteří maj…
KOLONÁDA – mobile selling handcart
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For our client Kraft Foods, we have designed and produced specific presentation unit KOLONADA – a mobile selling handcart in retro style evoking time, when production…
DAGO HAS CREATED A UNIQUE SHOP-IN-SHOP DISPLAY FOR PURINA
Sales of pet supplies in permanent stores and e-shops are still growing. Czechs, famous as pet breeders, are thus becoming leaders in the pet food segment. One of the most important criteria when choosing pet food is definitely its quality.
High-quality pet food deserves the same quality presentation, only then it will become easy to remember for customers and it will differentiate from the competition. „Nestlé s.r.o. in cooperation with permanent store and e-shop Mall.cz approached us some time ago with a demand to develop a unique shop-in-shop design for the Purina brand, which will be built into the wall in their Brno store,” explains Lucie Michajlov, Project Manager of Dago.
Unlike standard shop-in-shops (SIS), which are usually placed freely on the sales area, this SIS was formed as a separate module built into a pre-prepared opening.
SIS is made of solid wood and laminate and it is optically divided into two halves – the first part focused on products for dogs and the second half of the module designed for cats. The graphics are tuned in the same spirit, including supporting 3D elements. In the section for dogs, there is a kennel, which works not only as a decoration but also as a sales space. The cat part is then dominated by a cat scraper used as an exhibition shelf for small goods.
The perception of the division into a dog and a cat part is underlined by the silhouettes of a dog and a cat, which dominate the entire sales rack. “I really like work of Dago. The presentation fits perfectly into our concept and is one of the most visually interesting. I also really appreciate the thematically divided sections for dogs and cats,” says Jiří Staněk, Store Design Manager of Mall.cz.
The potential of POS display in the pet food category is really strong, because it is not subject to seasonality, so it has a long-term character. It is known that retail presentations going hand in hand with current trends will increase sales by up to several percent.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
