SK
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
DAGO HAS CREATED A UNIQUE SHOP-IN-SHOP DISPLAY FOR PURINA
Sales of pet supplies in permanent stores and e-shops are still growing. Czechs, famous as pet breeders, are thus becoming leaders in the pet food segment. One of the most important criteria when choosing pet food is definitely its quality.
High-quality pet food deserves the same quality presentation, only then it will become easy to remember for customers and it will differentiate from the competition. „Nestlé s.r.o. in cooperation with permanent store and e-shop Mall.cz approached us some time ago with a demand to develop a unique shop-in-shop design for the Purina brand, which will be built into the wall in their Brno store,” explains Lucie Michajlov, Project Manager of Dago.
Unlike standard shop-in-shops (SIS), which are usually placed freely on the sales area, this SIS was formed as a separate module built into a pre-prepared opening.
SIS is made of solid wood and laminate and it is optically divided into two halves – the first part focused on products for dogs and the second half of the module designed for cats. The graphics are tuned in the same spirit, including supporting 3D elements. In the section for dogs, there is a kennel, which works not only as a decoration but also as a sales space. The cat part is then dominated by a cat scraper used as an exhibition shelf for small goods.
The perception of the division into a dog and a cat part is underlined by the silhouettes of a dog and a cat, which dominate the entire sales rack. “I really like work of Dago. The presentation fits perfectly into our concept and is one of the most visually interesting. I also really appreciate the thematically divided sections for dogs and cats,” says Jiří Staněk, Store Design Manager of Mall.cz.
The potential of POS display in the pet food category is really strong, because it is not subject to seasonality, so it has a long-term character. It is known that retail presentations going hand in hand with current trends will increase sales by up to several percent.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
