SK
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects. This is a consequence of clients’ requirements for the speed and efficiency of projects that this material can meet well. For this reason, we have invested in new machines, doubled the number of employees, and strengthened their competencies. “We are continuing recruitment this year and we are also preparing the construction of a new production and storage hall,” said Marek Končitík, the company’s Executive Director.
Most in-store campaigns are now extremely fast and short-lasting. That is why the production of POS materials from cardboard is being carried out even more than in previous years. This is a change across the entire sphere of POS communication. “Turnover in projects made of this material increased by 40% year-on-year last year. We can produce them so that they last for several months to a year. We often combine the cardboard with plastic and wooden components, lighting, and various additional decorations,” explains Mr. Končitík. The popularity of cardboard is still growing because it can be used creatively and at the same time, thanks to new technologies, its durability has been extended and the quality of printing has increased. Recent projects include the Heffron display for “Palírna U Zeleného stromu”, pallet islands for Alpro and Natura, which won an award in the last year of the POPAI Awards competition.
Faster projects demand more people
“The pandemic has hit business and marketing hard. Those who did not stay with their hands in their laps had room to make their brands visible because people did not stop shopping,” says Mr. Končitík. Projects are now more complex and shorter, with an emphasis on creativity to engage and bring sales growth and brand awareness. This has been reflected in the requirements for the team and equipment. During the pandemic, we doubled the number of employees and invested in the purchase of modern printing machines, cutting plotters, milling machines, and software tools for a team of designers and graphic designers. The result is the ability to implement projects within 1 to 3 weeks in high quality instead of the previous 8 weeks. We have also strengthened the sustainability of production. For example, printing inks are water-based and the carton has an FSC certificate.
“Transformation over the last 2 years has brought significantly higher productivity. We have enough work, the production works in a three-shift operation. All this thanks to our people who managed the change well,” says Mr. Končitík. The company is preparing to build a new production and storage hall at its headquarters in Zdice in the Beroun region. It has other assembly and storage facilities in the Czech Republic, Slovakia, and Poland. “This year we want to stabilize the processes. We will also invest in production technologies and people. The basis is to maintain a balance between all the parts,” concludes Mr. Končitík.
Your Dago tema
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
