SK
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.
We support children and seniors
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve…
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term…
DAGO is superbrand of the year 2016
In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on their domestic markets, whose customers associate significant and long-term values with them.
The title Business Superbrands 2016 is a proof for our company that we do our job well and meaningfully and also that our effort meets with positive reactions.
A committee comprised of experts from the sphere of business, communication, marketing, media and marketing research made their decision about the title within a multi-round evaluation procedure. Even the nomination process preceding the evaluation procedure is not granted and only brands satisfying specific criteria, including their economic results pass it. Other attributes decisive for the award were recognition, brand building, innovations and reputation.
The International program Superbrands re-appeared in the Czech Republic in the year 2013. Since 2014, brands are being evaluated in the category of consumer as well as business or industrial (B2B) brands. Awarding the title, the committee shows admiration and pays a compliment for their results within the sphere of building a successful brand. The most important goal of organizing Superbrands is not only to find and award the most successful brands, but also to bring them into the limelight of consumers and professionals as extraordinary strong models operating on the Czech market that are worth following.
We thank to our customers, partners and colleagues for occasions that helped us to award this prize.
Your DAGO team
