Captain Morgan “plows the waves” of Globus stores again

During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…

Fresh spring ideas from Pinterest

Inspiration from the world of beverages.
These and many other worldwide POP inspirations can be continually found on

MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”

The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations.

The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…

Metaxa is developing the brand in retail

The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…

POPAI Euro Awards Paris – 5 of our projects in the finals

At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…

BIG SHOCK! Dakar adrenaline

The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…

Remodelling of the Nestlé brand store

Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…

Adrenaline by OMEN from HP in Alza

A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….

DEER HEAD MODEL OR 3D PRINTING AS A NEW ELEMENT OF POS MATERIAL

In August, customers in Ahold stores could see an innovative display by DAGO using a new element of POS materials – 3D printing. Thus, we have created an original shop-in-shop, which at first glance captures the unique philosophy of the Jägermeister brand.

In collaboration with DJ NobodyListen and Jan Černý, a unique clothing collection for the Jägermeister brand was created. “And what is the best way to present these stylish pieces to the world in connection with the Buy a Bottle of Jägermeister campaign and get CZK 100 discount for this collection? We have decided to create a shop-in-shop display, the main feature of which is a figurine with a golden deer head, which is dressed in these pieces,” describes Eva Perglová, Project Manager of DAGO.

The entire shop-in-shop was designed to build on the company’s progressive thinking and the new concept of the #Každou#Noc#Meisterštyk campaign. Key symbols such as the deer head, the theme of the party, friendship, and nightlife were preserved for Jägermeister in the display. It is therefore clear at first sight that brands are targeting young consumers.

“Once again, the shop-in-shop has expanded the possibilities of creativity to represent our Jägermeister 18 Degrees Below Zero campaign in an unusual design of a figurine with a distinctive golden deer head. And that is what I value most; a pleasant combination of our unique clothing from famous designers in conjunction with the Jägermeister brand communicating ICE COLD. So far, I have only heard the positive feedback, so I believe that we have taken an unconventional, but branded, way at the point of sale, where a significant part of spirits sales currently take place in the Czech Republic,” says Lenka Horníková, Trade Marketing Specialist of Mast-Jaegermeister .

The future of 3D printing

3D printing technology is becoming another new trend in POS materials, which will be a trend in the coming years. Its biggest advantage is that all materials can be easily modeled using special computer software. Thus, the complicated preparation of vacuum moulds is not necessary anymore. 3D POS materials are already getting very positive responses from the lay and professional public.

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

Pin It on Pinterest

Dago s.r.o.
undefined
undefined
undefined
undefined
undefined
Share This