SK
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
DEER HEAD MODEL OR 3D PRINTING AS A NEW ELEMENT OF POS MATERIAL
In August, customers in Ahold stores could see an innovative display by DAGO using a new element of POS materials – 3D printing. Thus, we have created an original shop-in-shop, which at first glance captures the unique philosophy of the Jägermeister brand.
In collaboration with DJ NobodyListen and Jan Černý, a unique clothing collection for the Jägermeister brand was created. “And what is the best way to present these stylish pieces to the world in connection with the Buy a Bottle of Jägermeister campaign and get CZK 100 discount for this collection? We have decided to create a shop-in-shop display, the main feature of which is a figurine with a golden deer head, which is dressed in these pieces,” describes Eva Perglová, Project Manager of DAGO.
The entire shop-in-shop was designed to build on the company’s progressive thinking and the new concept of the #Každou#Noc#Meisterštyk campaign. Key symbols such as the deer head, the theme of the party, friendship, and nightlife were preserved for Jägermeister in the display. It is therefore clear at first sight that brands are targeting young consumers.
“Once again, the shop-in-shop has expanded the possibilities of creativity to represent our Jägermeister 18 Degrees Below Zero campaign in an unusual design of a figurine with a distinctive golden deer head. And that is what I value most; a pleasant combination of our unique clothing from famous designers in conjunction with the Jägermeister brand communicating ICE COLD. So far, I have only heard the positive feedback, so I believe that we have taken an unconventional, but branded, way at the point of sale, where a significant part of spirits sales currently take place in the Czech Republic,” says Lenka Horníková, Trade Marketing Specialist of Mast-Jaegermeister .
The future of 3D printing
3D printing technology is becoming another new trend in POS materials, which will be a trend in the coming years. Its biggest advantage is that all materials can be easily modeled using special computer software. Thus, the complicated preparation of vacuum moulds is not necessary anymore. 3D POS materials are already getting very positive responses from the lay and professional public.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
