GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended t…
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Demo walls for mobile phones in Electroworld

Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-phone´s offer in a store is much faster than before. Thanks to them, customers can notice top products from a mobile-phone´s offer from afar.
Our company, already for the second time, embarked on a comprehensive solution of a product category in stores with electronics, and in a co-operation with Electroworld, we have designed, produced and installed sales lighting walls for mobile phones.
Electroworld´s customers could see an interesting POP solution already in Čestlice, but installation is now being done in other twenty stores throughout the Czech Republic.
Clarity, simplicity and the possibility of rapid changes
What is so special on these lighting walls? First, it is the clarity and simplicity providing customers with a clear view of a mobile-phone´s assortment by a concrete brand and maximally supporting their orientation within a various assortment of mobile phones. This also follows the overall strategy of the concept of Electroworld´s sales space. Secondly, the panels feature a flexible manipulation. Electroworld employees can easily change their appearance using a remote controller.
So with several clicks, it is possible to set a colour of the panel and an electronic 3D logo of a given brand easily. „If an exhibition area is not big enough due to a store offer change, you can simply attach another part of the wall. The entire installation works on the flexible puzzle principle similar to Lego,” Marek Končitík, Sales and Marketing Director of our Company, highlights the advantages of the lighting walls.
The best products of exhibited brands remain highlighted
Installation also does not restrict customers anyhow as they can try out different mobiles and “touch” them as they are commonly used to. Active interaction with real functional products increases the possibility of buying them. The third advantage, aiming at sales promotion of given brands´ products, is highlighting the best products of a given producer in action lighted boxes. „We consult the selection of top products with producers. Most often these are the latest phones in our offer,” says Michal Navrátil, Manager of the Telecommunication Division of Electroworld. For our customers, this approach facilitates their orientation and decision making process.
With their complexity, the lighting walls for mobile phones build on an experience with the previous successful POP application of our company. For example, the last year´s solution for photo-video category in the same stores, or the international project of promo tables for Canon cameras, for which we won the main award in the promo-display´s category at last year´s POPAI Awards.
Your Dago team