SK
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-phone´s offer in a store is much faster than before. Thanks to them, customers can notice top products from a mobile-phone´s offer from afar.
Our company, already for the second time, embarked on a comprehensive solution of a product category in stores with electronics, and in a co-operation with Electroworld, we have designed, produced and installed sales lighting walls for mobile phones.
Electroworld´s customers could see an interesting POP solution already in Čestlice, but installation is now being done in other twenty stores throughout the Czech Republic.
Clarity, simplicity and the possibility of rapid changes
What is so special on these lighting walls? First, it is the clarity and simplicity providing customers with a clear view of a mobile-phone´s assortment by a concrete brand and maximally supporting their orientation within a various assortment of mobile phones. This also follows the overall strategy of the concept of Electroworld´s sales space. Secondly, the panels feature a flexible manipulation. Electroworld employees can easily change their appearance using a remote controller.
So with several clicks, it is possible to set a colour of the panel and an electronic 3D logo of a given brand easily. „If an exhibition area is not big enough due to a store offer change, you can simply attach another part of the wall. The entire installation works on the flexible puzzle principle similar to Lego,” Marek Končitík, Sales and Marketing Director of our Company, highlights the advantages of the lighting walls.
The best products of exhibited brands remain highlighted
Installation also does not restrict customers anyhow as they can try out different mobiles and “touch” them as they are commonly used to. Active interaction with real functional products increases the possibility of buying them. The third advantage, aiming at sales promotion of given brands´ products, is highlighting the best products of a given producer in action lighted boxes. „We consult the selection of top products with producers. Most often these are the latest phones in our offer,” says Michal Navrátil, Manager of the Telecommunication Division of Electroworld. For our customers, this approach facilitates their orientation and decision making process.
With their complexity, the lighting walls for mobile phones build on an experience with the previous successful POP application of our company. For example, the last year´s solution for photo-video category in the same stores, or the international project of promo tables for Canon cameras, for which we won the main award in the promo-display´s category at last year´s POPAI Awards.
Your Dago team
