SK
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-phone´s offer in a store is much faster than before. Thanks to them, customers can notice top products from a mobile-phone´s offer from afar.
Our company, already for the second time, embarked on a comprehensive solution of a product category in stores with electronics, and in a co-operation with Electroworld, we have designed, produced and installed sales lighting walls for mobile phones.
Electroworld´s customers could see an interesting POP solution already in Čestlice, but installation is now being done in other twenty stores throughout the Czech Republic.
Clarity, simplicity and the possibility of rapid changes
What is so special on these lighting walls? First, it is the clarity and simplicity providing customers with a clear view of a mobile-phone´s assortment by a concrete brand and maximally supporting their orientation within a various assortment of mobile phones. This also follows the overall strategy of the concept of Electroworld´s sales space. Secondly, the panels feature a flexible manipulation. Electroworld employees can easily change their appearance using a remote controller.
So with several clicks, it is possible to set a colour of the panel and an electronic 3D logo of a given brand easily. „If an exhibition area is not big enough due to a store offer change, you can simply attach another part of the wall. The entire installation works on the flexible puzzle principle similar to Lego,” Marek Končitík, Sales and Marketing Director of our Company, highlights the advantages of the lighting walls.
The best products of exhibited brands remain highlighted
Installation also does not restrict customers anyhow as they can try out different mobiles and “touch” them as they are commonly used to. Active interaction with real functional products increases the possibility of buying them. The third advantage, aiming at sales promotion of given brands´ products, is highlighting the best products of a given producer in action lighted boxes. „We consult the selection of top products with producers. Most often these are the latest phones in our offer,” says Michal Navrátil, Manager of the Telecommunication Division of Electroworld. For our customers, this approach facilitates their orientation and decision making process.
With their complexity, the lighting walls for mobile phones build on an experience with the previous successful POP application of our company. For example, the last year´s solution for photo-video category in the same stores, or the international project of promo tables for Canon cameras, for which we won the main award in the promo-display´s category at last year´s POPAI Awards.
Your Dago team
