DAGO is superbrand of the year 2016
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In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on…
Introduction into the mixology in a MAKRO store
Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…
Orion lures into the world of confectionery using a chocolate flood
The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
https://www.pinterest.com/dagoPOPagency/o…
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
Displays for paints by AkzoNobel Coatings CZ: New every year, yet maximally sustainable

Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly. Come and see what functional and sustainable POP looks like in practice.
You know AkzoNobel. Even though you may not realize it, you come across the results of their work every day, no matter where you go. Its portfolio includes colours and other paints of the Dulux, Hammerite, Xyladecor, Luxol, and Supralux brands.
One display, repeated use
From the original intention to produce ordinary metal displays for the presentation of goods, we were able to make something more. “In the past, we had several types of metal displays made for different brands, but over time, the displays began to accumulate in stock. Therefore, it was decided to suspend the production of other displays and focus on their repeated use,” explains Pavel Hrnčíř, the Trade Marketing Manager from AkzoNobel Coatings CZ.
An investment that will pay off
In Dago, for the third year in a row, we have been regularly refurbishing and rebranding the displays to suit the communication of one selected brand from the AkzoNobel product family.
These displays are mostly used to present novelties. “In the past, cardboard displays were produced every year and usually lasted only one season. That’s why we decided to invest more money in the production of metal displays, which we will use repeatedly,” explains Pavel Hrnčíř and adds: “There are three main reasons why we approached this concept:
- Displays with paints are usually seasonal and almost all displays return to the warehouse after the season. In the event that we continue to produce new and new displays in addition to the novelties we present almost every year, we would not have to put them in stock in a short time.
- The metal construction of the displays allows their repeated use. This saves considerable production costs because the costs of rebranding them are about a third of the costs of production of complete metal displays.
- Dago’s flexibility allows us to prepare the same branding for different shapes of metal displays, which gives us the opportunity for unified communication in stores. ”
Annual maintenance
Thus, the originally simple displays undergo complete maintenance every year, during which they change their coat to present new and new products to passing customers. The classic metal construction is complemented by elements made of durable cardboard and plastic, which can be easily replaced. These days, you can find unique displays in large hobby markets, such as OBI.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY