SK
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Displays for paints by AkzoNobel Coatings CZ: New every year, yet maximally sustainable
Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly. Come and see what functional and sustainable POP looks like in practice.
You know AkzoNobel. Even though you may not realize it, you come across the results of their work every day, no matter where you go. Its portfolio includes colours and other paints of the Dulux, Hammerite, Xyladecor, Luxol, and Supralux brands.
One display, repeated use
From the original intention to produce ordinary metal displays for the presentation of goods, we were able to make something more. “In the past, we had several types of metal displays made for different brands, but over time, the displays began to accumulate in stock. Therefore, it was decided to suspend the production of other displays and focus on their repeated use,” explains Pavel Hrnčíř, the Trade Marketing Manager from AkzoNobel Coatings CZ.
An investment that will pay off
In Dago, for the third year in a row, we have been regularly refurbishing and rebranding the displays to suit the communication of one selected brand from the AkzoNobel product family.
These displays are mostly used to present novelties. “In the past, cardboard displays were produced every year and usually lasted only one season. That’s why we decided to invest more money in the production of metal displays, which we will use repeatedly,” explains Pavel Hrnčíř and adds: “There are three main reasons why we approached this concept:
- Displays with paints are usually seasonal and almost all displays return to the warehouse after the season. In the event that we continue to produce new and new displays in addition to the novelties we present almost every year, we would not have to put them in stock in a short time.
- The metal construction of the displays allows their repeated use. This saves considerable production costs because the costs of rebranding them are about a third of the costs of production of complete metal displays.
- Dago’s flexibility allows us to prepare the same branding for different shapes of metal displays, which gives us the opportunity for unified communication in stores. ”
Annual maintenance
Thus, the originally simple displays undergo complete maintenance every year, during which they change their coat to present new and new products to passing customers. The classic metal construction is complemented by elements made of durable cardboard and plastic, which can be easily replaced. These days, you can find unique displays in large hobby markets, such as OBI.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
