Endcap for Coca-Cola will pull you into the game

POPAI AWARDS – 10 Awards

On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…

Reflections of summer on Pinterest

Realizations and designs that have attracted us and could appeal to you as well.

These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.

We support children and seniors

We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve…

Gold at POPAI Awards Paris with Kofola

In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…

Fresh Pinterest goodies

]

And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…

Globalshop Las Vegas 2017: top class traditional solutions

25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…

LG trendy shopping in Alza

Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…

Endcap for Coca-Cola will pull you into the game

Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola. It refers to the upcoming hockey world championship and it´s goal is to connect this winter sport with the Coca-Cola brand as a well-known supporter of sports activities.

The production of the end cap has been largely influenced by the client´s demand for easy goods handling. “We wanted it to be easy and effective to place goods into a display, but at the same time, not to affect the sufficient brand visibility,” explains Gabriela Mandrikova, the Channel Development Specialist of Coca-Cola Hellenic Bottling Company.

In the production of the end cap we unusually used only cardboard, the customer will find no other material on it. It is quite complicated material, because it is easy to break when forming and bending it. Therefore we had to pattern it several times. No one else in the Czech Republic does purely cardboard branding.

Hockey ambassadors also participate

In the middle of the end cap, a distinctive hockey disc with the championship mascot, Macejk bear, will catch your eye. The bottom of the display has an ice-silver colour, the side of the end cap is lined with a pair of red hockey sticks. Above the display, there “floats” a black cube with the Coca-Cola logo. It imitates the scoreboard on which the actual results show during a real match. “We are trying to bring the hockey atmosphere to the sales area using these elements,” adds Gabriela Mandrikova form Coca-Cola.

In addition, on both sides the topper is completed with proof-press of characteristic of stadium reflectors, which look very realistic. The background is complemented by a photo of hockey fans with one of the two ambassadors of the championship – world-famous hockey players Patrik Elias and Marian Hossa.

The end cap was located in approximately 40 Tesco stores in the Czech Republic and Slovakia. Some of them are also in stores of the Slovak Fresh chain.

After several weeks, when this end cap appeared in stores, we have experienced positive feedback. “We are extremely satisfied with the result. For some customers, after installing the end cap, we managed to extend the exposure time by another month. Great execution on the part of the manufacturer has also proved by a nice event directly from the market, when a customer asked us, whether this end cap could be bought,” adds Gabriela Mandrikova from Coca-Cola Hellenic Bottling Company.

Your DAGO team

Next articles

We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design

The international Shop! Paris Awards competition is an annual celebration of in-store communication ...

Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike

As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a stro...

DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage

The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 202...

Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun

Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the po...

DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores

The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step ...

Unique POP Medium Offers a Traditional Barrel-Style Experience

The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Str...

POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner

The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at ...

Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago

Do you want to discover energy and experience the world? That’s exactly what the energy drink Semt...

Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale

Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel!...

Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!

Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey a...

Pin It on Pinterest

Dago s.r.o.
undefined
undefined
undefined
undefined
undefined
Share This