SK
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
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Pinterest bits ] In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on… Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t… The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
Introduction into the mixology in a MAKRO store
Orion lures into the world of confectionery using a chocolate flood
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola. It refers to the upcoming hockey world championship and it´s goal is to connect this winter sport with the Coca-Cola brand as a well-known supporter of sports activities.
The production of the end cap has been largely influenced by the client´s demand for easy goods handling. “We wanted it to be easy and effective to place goods into a display, but at the same time, not to affect the sufficient brand visibility,” explains Gabriela Mandrikova, the Channel Development Specialist of Coca-Cola Hellenic Bottling Company.
In the production of the end cap we unusually used only cardboard, the customer will find no other material on it. It is quite complicated material, because it is easy to break when forming and bending it. Therefore we had to pattern it several times. No one else in the Czech Republic does purely cardboard branding.
Hockey ambassadors also participate
In the middle of the end cap, a distinctive hockey disc with the championship mascot, Macejk bear, will catch your eye. The bottom of the display has an ice-silver colour, the side of the end cap is lined with a pair of red hockey sticks. Above the display, there “floats” a black cube with the Coca-Cola logo. It imitates the scoreboard on which the actual results show during a real match. “We are trying to bring the hockey atmosphere to the sales area using these elements,” adds Gabriela Mandrikova form Coca-Cola.
In addition, on both sides the topper is completed with proof-press of characteristic of stadium reflectors, which look very realistic. The background is complemented by a photo of hockey fans with one of the two ambassadors of the championship – world-famous hockey players Patrik Elias and Marian Hossa.
The end cap was located in approximately 40 Tesco stores in the Czech Republic and Slovakia. Some of them are also in stores of the Slovak Fresh chain.
After several weeks, when this end cap appeared in stores, we have experienced positive feedback. “We are extremely satisfied with the result. For some customers, after installing the end cap, we managed to extend the exposure time by another month. Great execution on the part of the manufacturer has also proved by a nice event directly from the market, when a customer asked us, whether this end cap could be bought,” adds Gabriela Mandrikova from Coca-Cola Hellenic Bottling Company.
Your DAGO team
